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This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade … and Attention -- My Take -- Appendix - Cooperation and Internet Architecture -- Notes -- Bibliography -- 3 The Three … Is a Public Good -- My Take -- Notes -- Bibliography -- 8 The Internet and Regulation -- Big Data and Ownership …
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lehrt und forscht am Institut für Kommunikation, Marketing & Sales der FHWien der WKW. …
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What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children
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