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Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Teh, Pei-Lee; Ahmed, Pervaiz K.; Tayi, Giri Kumar - In: International journal of electronic business 12 (2015) 2, pp. 117-141
Persistent link: https://www.econbiz.de/10011458124
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In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto; Gorgoglione, Michele; Tuzhilin, … - In: Information systems research : ISR 27 (2016) 1, pp. 182-196
Persistent link: https://www.econbiz.de/10011460186
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The paradoxes of word of mouth in electronic commerce
Lin, Zhijie; Heng, Cheng Suang - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
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Effectiveness of electronic service dimensions on consumers' electronic buying behaviour and exploration of different groups
Kumar, Anil; Dash, Manoj Kumar - In: International journal of business innovation and research 9 (2015) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011506870
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide; Troncoso, Isamar; Valsesia, Francesca - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
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An algorithm for identifying loyal customers in C2C electronic commerce models
Ansari, Azarnoush; Sanayei, Ali - In: International journal of productivity and quality … 31 (2020) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10012516261
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The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
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How does the mobile channel reshape the sales distribution in e-commerce?
Park, Yongjin; Bang, Youngsok; Ahn, Jae-Hyeon - In: Information systems research : ISR 31 (2020) 4, pp. 1164-1182
Persistent link: https://www.econbiz.de/10012493783