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Handbook of brand relationship...
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Subject
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Consumer behaviour
38
Konsumentenverhalten
38
Brand management
27
Markenführung
27
Brand image
16
Markenimage
16
Brand
12
Markenartikel
12
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Emotion
7
Marketing theory
6
Marketingtheorie
6
Verbraucherverhalten
6
Markenpolitik
5
Theorie
4
Theory
4
Decision
3
Decision under uncertainty
3
Entscheidung
3
Entscheidung unter Unsicherheit
3
Information value
3
Informationswert
3
Internet marketing
3
Market research
3
Marktforschung
3
Online-Marketing
3
Strategic management
3
Strategisches Management
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Brand attachment
2
Brand extension
2
Brand-self connections
2
Customer satisfaction
2
Information behaviour
2
Informationsverhalten
2
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Online availability
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Free
22
Undetermined
22
Type of publication
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Article
60
Book / Working Paper
60
Type of publication (narrower categories)
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
10
Book section
10
Reprint
3
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Arbeitspapier
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
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1
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1
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1
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Language
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English
89
Undetermined
31
Author
All
MacInnis, Deborah J.
110
Park, C. Whan
26
Weiss, Allen M.
12
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Jaworski, Bernard J.
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
3
Porath, Christine
3
Rao, Ambar G.
3
Shapiro, Stewart
3
Thaivanich, Pattana
3
Yoo, Changjo
3
Anderson, Erin
2
Batra, Rajeev
2
Bechara, Antoine
2
Belk, Russell W.
2
Botti, Simona
2
Chun, Hae Eun
2
Diehl, Kristin
2
Folkes, Valerie
2
Heckler, Susan E.
2
Iacobucci, Dawn
2
Johnson, Joseph
2
Lehmann, Donald R.
2
Lynch, John G.
2
Park, Jonghee
2
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Institution
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Society for Consumer Psychology
2
Center for Retirement Research (CRR), Boston College
1
Society for Consumer Psychology.
1
Published in...
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Journal of marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of Consumer Research
5
Journal of marketing research : JMR
5
Foundations and trends in marketing : FTMKT
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marshall School of Business Working Paper
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
Issues in Brief
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Marketing Science Working Paper Series
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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Source
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ECONIS (ZBW)
83
OLC EcoSci
18
RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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1
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
2
A framework for conceptual contributions in marketing
MacInnis, Deborah J.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 136-154
Persistent link: https://www.econbiz.de/10009270891
Saved in:
3
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
4
Listening to strangers : whose responses are valuable, valuable are they, and why?
Weiss, Allen M.
;
Lurie, Nicholas H.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003756190
Saved in:
5
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
6
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
7
Consumer behavior
Hoyer, Wayne D.
;
MacInnis, Deborah J.
-
2007
-
4. ed., student ed.
Persistent link: https://www.econbiz.de/10003309208
Saved in:
8
Generating competitive intelligence in organizations
Jaworski, Bernard J.
;
MacInnis, Deborah J.
;
Kohli, Ajay …
-
2009
Persistent link: https://www.econbiz.de/10003836073
Saved in:
9
Affective forecasting and self-control : why anticipating pride wins over anticipating shame in a self-regulation context
Patrick, Vanessa M.
;
Chun, HaeEun Helen
;
MacInnis, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 537-545
Persistent link: https://www.econbiz.de/10003884456
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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