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Handbook of brand relationship...
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Consumer behaviour
38
Konsumentenverhalten
38
Brand management
27
Markenführung
27
Brand image
16
Markenimage
16
Brand
12
Markenartikel
12
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
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7
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6
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6
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6
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5
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4
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4
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3
Decision under uncertainty
3
Entscheidung
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Information value
3
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3
Internet marketing
3
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Online-Marketing
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3
Strategisches Management
3
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2
Bibliometrics
2
Bibliometrie
2
Brand attachment
2
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2
Brand-self connections
2
Customer satisfaction
2
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22
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Article
60
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60
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26
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26
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10
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10
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1
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Language
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English
89
Undetermined
31
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MacInnis, Deborah J.
110
Park, C. Whan
26
Weiss, Allen M.
12
Macinnis, Deborah J.
8
Priester, Joseph R.
8
Tellis, Gerard J.
7
Eisingerich, Andreas B
6
Folkes, Valerie S.
6
Hoyer, Wayne D.
6
Patrick, Vanessa M.
6
Chun, HaeEun Helen
5
Lurie, Nicholas H.
5
Patrick, Vanessa
5
Jaworski, Bernard J.
4
Park, C.W
4
Park, C.Whan
4
Priester, Joseph
4
Stewart, David W.
4
de Mello, Gustavo
4
Chandy, Rajesh K.
3
Mello, Gustavo de
3
Porath, Christine
3
Rao, Ambar G.
3
Shapiro, Stewart
3
Thaivanich, Pattana
3
Yoo, Changjo
3
Anderson, Erin
2
Batra, Rajeev
2
Bechara, Antoine
2
Belk, Russell W.
2
Botti, Simona
2
Chun, Hae Eun
2
Diehl, Kristin
2
Folkes, Valerie
2
Heckler, Susan E.
2
Iacobucci, Dawn
2
Johnson, Joseph
2
Lehmann, Donald R.
2
Lynch, John G.
2
Park, Jonghee
2
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Society for Consumer Psychology
2
Center for Retirement Research (CRR), Boston College
1
Society for Consumer Psychology.
1
Published in...
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Journal of marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of Consumer Research
5
Journal of marketing research : JMR
5
Foundations and trends in marketing : FTMKT
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Foundations and Trends(R) in Marketing
2
Handbook of brand relationships
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marshall School of Business Working Paper
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and Consumer Psychology
1
Brand management ; Vol. 1
1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Handbook on brand and experience management
1
International journal of internet marketing and advertising : IJIMA
1
Issues in Brief
1
Journal of Business Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
Marketing Science Working Paper Series
1
Marketing strategy processes and tools
1
Measuring and managing brands
1
Review of Marketing Research
1
Review of Marketing Research Ser
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
83
OLC EcoSci
18
RePEc
9
USB Cologne (EcoSocSci)
9
Other ZBW resources
1
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71
Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
MacInnis, Deborah J.
;
Rao, Ambar G.
;
Weiss, Allen M.
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10006652720
Saved in:
72
What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.
;
Tellis, Gerard J.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
Saved in:
73
Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Park, C.Whan
;
Jun, Sting Youl
;
Macinnis, Deborah J.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10006662707
Saved in:
74
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
Shapiro, Stewart
;
MacInnis, Deborah J.
;
Heckler, Susan E.
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
1
,
pp. 94-104
Persistent link: https://www.econbiz.de/10006673711
Saved in:
75
Characteristics of Portrayed Emotions in Commercials: When Does What Is Shown in Ads Affect Viewers?
Kamp, Edward
;
Macinnis, Deborah J.
- In:
Journal of advertising research
35
(
1995
)
6
,
pp. 19-28
Persistent link: https://www.econbiz.de/10006535462
Saved in:
76
Threats to Hope: Effects on Reasoning about Product Information
Mello, Gustavo de
;
MacInnis, Deborah J.
;
Stewart, David W.
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10007763393
Saved in:
77
Not as Happy as I Thought l'd Be? Affective Misforecasting and Product Evaluations
Patrick, Vanessa M.
;
MacInnis, Deborah J.
;
Park, C.Whan
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10007612002
Saved in:
78
“Brands as Intentional Agents”: Questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
2
,
pp. 195-199
Persistent link: https://www.econbiz.de/10009972549
Saved in:
79
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Macinnis, Deborah J.
;
De Mello, Gustavo E.
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005919156
Saved in:
80
Same or different? How distance and variation affect similarity judgments
Yoo, Changjo
;
Macinnis, Deborah J.
- In:
Psychology & marketing
21
(
2004
)
3
,
pp. 209-228
Persistent link: https://www.econbiz.de/10006965016
Saved in:
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