Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Marketing of Small Enterpr...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Direktmarketing
1,887
Direct marketing
1,579
Deutschland
368
Germany
344
Consumer behaviour
278
Konsumentenverhalten
268
Theorie
197
Theory
197
Online-Marketing
184
Advertising effects
181
Werbewirkung
181
Relationship marketing
178
Beziehungsmarketing
177
Internet marketing
174
Marketingmanagement
163
Advertising
160
Marketing management
160
USA
158
Werbung
154
United States
147
Pharmaceuticals
142
Arzneimittel
141
Marketing
139
Guerilla marketing
113
Guerilla-Marketing
110
direct marketing
98
Pharmaceutical industry
77
Pharmaindustrie
77
Internet
75
Electronic Commerce
73
Distribution channel
59
Vertriebsweg
59
Sport event
57
Sportveranstaltung
56
E-commerce
54
Social Web
50
Social web
50
E-Mail
49
Market research
45
Sponsoring
45
more ...
less ...
Online availability
All
Undetermined
372
Free
241
Type of publication
All
Book / Working Paper
1,150
Article
1,026
Journal
45
Other
1
Type of publication (narrower categories)
All
Article in journal
594
Aufsatz in Zeitschrift
594
Aufsatz im Buch
311
Book section
311
Graue Literatur
174
Non-commercial literature
174
Hochschulschrift
158
Thesis
120
Working Paper
93
Arbeitspapier
91
Collection of articles of several authors
85
Sammelwerk
85
Aufsatzsammlung
42
Konferenzschrift
42
Ratgeber
41
Guidebook
37
Dissertation u.a. Prüfungsschriften
35
Bibliografie enthalten
32
Bibliography included
32
Case study
31
Fallstudie
31
Lehrbuch
31
research-article
31
Textbook
25
Conference proceedings
20
Handbook
17
Handbuch
17
review-article
12
case-report
10
Amtsdruckschrift
9
Government document
9
Conference paper
8
Forschungsbericht
8
Konferenzbeitrag
8
review
8
Glossar enthalten
6
Glossary included
6
Magazin
6
Systematic review
6
Verzeichnis
6
more ...
less ...
Language
All
English
1,121
German
928
Undetermined
164
French
12
Danish
2
Swedish
2
Bulgarian
1
Czech
1
Finnish
1
Croatian
1
Italian
1
Lithuanian
1
Ukrainian
1
more ...
less ...
Author
All
Holland, Heinrich
25
Nufer, Gerd
21
Krafft, Manfred
20
Mann, Andreas
20
Belz, Christian
18
Kreutzer, Ralf T.
18
Franses, Philip Hans
16
Kleinaltenkamp, Michael
15
Levinson, Jay Conrad
14
Dallmer, Heinz
13
Donkers, Bas
13
Künzler, Hans-Peter
13
Schwarz, Torsten
13
Jonker, J-J.
11
Spiller, Achim
11
Hutter, Katharina
10
Peters, Kay
10
Verhoef, Peter C.
10
Wirtz, Bernd W.
10
Dahlhoff, Hans-Dieter
9
Link, Jörg
9
Piersma, N.
9
Hesse, Jürgen
8
Karlan, Dean
8
Meffert, Heribert
8
Wirthgen, Bernd
8
Ahrens, Michael
7
Diepen, Merel van
7
Schneider, Helmut
7
Stone, Bob
7
Tapp, Alan
7
Vögele, Siegfried
7
Ceyp, Michael
6
Fredebeul-Krein, Tobias
6
Goyal, Aparajita
6
Greifeneder, Horst
6
Häusler, Eduard
6
Kaymak, Uzay
6
Nash, Edward L.
6
Park, Jin Seong
6
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
19
Springer Fachmedien Wiesbaden
17
Deutscher Direktmarketing-Verband
11
National Bureau of Economic Research
8
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
6
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
David Shepard Associates
3
Deutscher Dialogmarketing Verband e.V.
3
European Association of Agricultural Economists - EAAE
3
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Inter-American Development Bank
3
Marketing-Centrum <Münster (Westf)>
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Center for Urban & Real Estate Management <Zürich>
2
Deutsche Post AG
2
Econometrisch Instituut <Rotterdam>
2
Erasmus University Rotterdam, Econometric Institute
2
Faculteit Economie en Bedrijfskunde, Universiteit Gent
2
Haufe-Lexware GmbH & Co. KG
2
Institut für Marketing und Handel <Sankt Gallen>
2
Southern Agricultural Economics Association - SAEA
2
Springer Gabler <Firma>
2
Verlag Dr. Kovač
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
2
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <4, 2009, Nürnberg>
2
Academia de Studii Economice din Bucureşti
1
Agricultural Economics Society - AES
1
Agricultural Marketing Service, Department of Agriculture
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Bayerische Landesanstalt für Landwirtschaft
1
Betriebswirtschaftlicher Beratungs- und Entwicklungsverbund
1
Books on Demand GmbH <Norderstedt>
1
Bundesanstalt für Landwirtschaft und Ernährung
1
Bundesverband Digitale Wirtschaft
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
49
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of Consumer Marketing
17
Journal of business research : JBR
15
Marketing Intelligence & Planning
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of advertising research
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Research
10
Reutlinger Diskussionsbeiträge zu Marketing und Management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European Journal of Marketing
8
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
International journal of advertising : the quarterly review of marketing communications
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,735
USB Cologne (EcoSocSci)
308
RePEc
86
Other ZBW resources
71
BASE
10
USB Cologne (business full texts)
6
EconStor
6
more ...
less ...
Showing
71
-
80
of
2,222
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Möglichkeiten und Grenzen des Ambush Marketing bei Sportgroßveranstaltungen - dargestellt am Beispiel der UEFA Fußball-Europameisterschaft 2012
Hartmann, Fabian
- In:
Ambush Marketing
.
2013
Persistent link: https://www.econbiz.de/10010338959
Saved in:
72
Event-specific ambush marketing legislation for mega-sporting events : an economics perspective
McKelvey, Steve
;
Longley, Neil
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011531615
Saved in:
73
New Guerrilla : mehr Kunden durch innovatives Online-Marketing
Owen, Petra
;
Owen, Anthony-James
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011484984
Saved in:
74
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
75
Die Erfolgsfaktoren von Pop-up-Stores
Gursch, Francesca
;
Gursch, Giulia
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 15-31)
.
2014
Persistent link: https://www.econbiz.de/10010471021
Saved in:
76
Volkswirtschaftliche Aspekte einer Fußball-WM : Erfahrungen der Weltmeisterschaften in Deutschland 2006 und Südafrika 2010
Bitzer, Lisa
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010474976
Saved in:
77
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
78
Alternative Kommunikationsformen : Chancen und Risiken für die Anwendung im Tourismus
Lang, Andrea
;
Schröder, Alexander
;
Schuler, Alexander
- In:
Innovationen in Tourismus und Freizeit : Hypes, Trends …
,
(pp. 121-137)
.
2011
Persistent link: https://www.econbiz.de/10009295694
Saved in:
79
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
80
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
