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The relationship between brand equity and brand loyalty for generation y consumers

Dakrory, Mona I. - In: Economics & finance notes 6 (2017) 2, pp. 151-169

Persistent link: https://www.econbiz.de/10011980055

Conceptual development of transfer of brand loyalty in brand stretching

Nigam, Ashutosh - In: World review of entrepreneurship, management and … 14 (2018) 6, pp. 730-736

Persistent link: https://www.econbiz.de/10012026699

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity

Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543

Persistent link: https://www.econbiz.de/10012179140

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers

Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21

Persistent link: https://www.econbiz.de/10010519644

Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image

Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292

Persistent link: https://www.econbiz.de/10011300317

Perceived brand quality as a way to superior customer perceived value crossing by moderating effects

Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156

Persistent link: https://www.econbiz.de/10011308510

Brand image and customers' willingness to pay a price premium for food brands

Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102

Persistent link: https://www.econbiz.de/10010384250

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142

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