Narrow search
Showing 1 - 10 of 22
Cover Image
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen; Turnbull, Sarah - In: Marketing theory 21 (2021) 4, pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Cover Image
Responsible Advertising antwortet nicht
Schulz, Jürgen; Müller, Robert Caspar; … - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 4, pp. 6-10
Persistent link: https://www.econbiz.de/10013464327
Cover Image
The media and their advertisers : exploring ethical dilemmas in product coverage decisions
Rinallo, Diego; Basuroy, Suman; Wu, Ruhai; Jeon, Hyo Jin - In: Journal of business ethics : JOBE 114 (2013) 3, pp. 425-441
Persistent link: https://www.econbiz.de/10009772882
Cover Image
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Cover Image
Have "millennials" embraced digital advertising as they have embraced digital media?
Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Cover Image
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Cover Image
To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context
Auxtova, Kristina; Brennan, Mary; Dunne, Stephen - In: Journal of business ethics : JBE 172 (2021) 3, pp. 425-446
Persistent link: https://www.econbiz.de/10012617821
Cover Image
Russian practice of macro marketing concept implementation in the sphere of market institutes' perfection and solution of the problems concerning import replacement
V. P., Fedko; T. I., Prosandeeva; C. V., Gumba; Y. R., … - In: European research studies 21 (2018) 2, pp. 263-272
Persistent link: https://www.econbiz.de/10012221540
Cover Image
Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Cover Image
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy - In: Health marketing quarterly 37 (2020) 2, pp. 155-175
Persistent link: https://www.econbiz.de/10012259411