Clientul Misterios reprezinta un instrument al cercetarilor de marketing moderne, utilizat pentru masurarea calitatii … serviciilor din vanzari. Companiile care fac astfel de cercetari companii trimit operatori de interviu care actioneaza ca si …

During the extensive development, marketing entered all the economic fields and then expanded outside the economic area …, flexible service) the marketing reaches every day an intensive development. In this new period, the main purpose is to focus on … the client, therefore, the translation between the transactional marketing and relational marketing is made. The relation …

organizatiei, produsului/marcii si pietei. Optiunile managerilor si specialistilor de marketing se pot indrepta spre strategii …

mismo. Se utilizan los modelos de ecuaciones estructurales sobre una muestra de 319 alumnos en una asignatura de marketing … used on a sample of 319 students in a marketing subject at a Spanish public university. The results obtained show that …

the social media marketing strategy for companies. The study is based on three qualitative interviews with social media …