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Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon; Lee, Keun - In: Seoul journal of economics : SJE 36 (2023) 1, pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
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Remedy for trademark infringing domain names and counterfeits
Dhingra, Jayems - In: Journal of world trade : law, economic policy, public policy 57 (2023) 4, pp. 643-662
Persistent link: https://www.econbiz.de/10014372946
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Chapter 25. Economic Analysis of Law
Kaplow, Louis; Shavell, Steven - In: Handbook of public economics : volume 3, (pp. 1661-1784). 2002
This is a survey of economic analysis of law, that is, of the emerging field under which the standard tools of microeconomics are employed to identify the effects of legal rules and their social desirability. Five basic subject areas are covered. The first is legal liability for harm. Here we...
Persistent link: https://www.econbiz.de/10014024839
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Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.; Grammich, Clifford; Chan, Fiona - In: The journal of brand management : an international journal 23 (2016) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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Trademarks in branding : legal issues and commercial practices
Sáiz, Patricio; Castro, Rafael - In: Business history 60 (2018) 8, pp. 1105-1126
Persistent link: https://www.econbiz.de/10012042114
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Building brand assets : the role of trademark rights
Krasnikov, Alexander; Jayachandran, Satish - In: Journal of marketing research 59 (2022) 5, pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
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Which reputations does a brand owner need? : evidence from trade mark opposition
Graevenitz, Georg von - 2007
At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a … brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that … that brand owners can benefit from a reputation for tough opposition to trade mark applications. Such a reputation induces …
Persistent link: https://www.econbiz.de/10010343935
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Private labels and product quality under asymmetric information
Chen, Zhiqi; Xu, Heng - 2019
Persistent link: https://www.econbiz.de/10012022407
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Optimal contract design for a national brand manufacturer under store brand private information
Cao, Xinyan; Fang, Xiang; Xiao, Guang; Yang, Nan - In: Manufacturing & service operations management : M & SOM 25 (2023) 5, pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495
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The consequences of overstating fuel economy
Beck, Corey; Schap, David - In: The American economist : journal of Omnicron Delta … 60 (2015) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10011283800