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According the Resource Based View (RBV) theory and the sustainable development goals (SDG) framework, this study investigates the structural relationships between sustainable development goals, supply chain collaboration, and sustained competitive advantage. Data were collected from a survey of...

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[Rezension von: Best, Michael H., The new competitive advantage, the renewal of American industry]

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Grundlagen des Marketing

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Philip Kotlers Bestseller ?Grundlagen des Marketing? zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. Auch die achte Auflage bleibt dem anerkannten Ansatz treu, einen managementorientierten Zugang zum Marketing zu präsentieren und die Haupttrends und -kräfte mit aufzunehmen,...

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