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The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 69 (2016) 12, pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George; Stathopoulou, Anastasia; Qiao, Jiayu - In: Journal of international marketing 27 (2019) 2, pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos; Balabanis, George; Robson, Matthew J.; … - In: Industrial marketing management : the international … 63 (2017), pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George; Stathopoulou, Anastasia - In: Journal of business research : JBR 123 (2021), pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
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Measuring Unethical Consumer Behavior Across Four Countries
Mitchell, Vince; Balabanis, George; Schlegelmilch, Bodo; … - In: Journal of Business Ethics 88 (2009) 2, pp. 395-412
Persistent link: https://www.econbiz.de/10005015411
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Marketing orientation in the top 200 British charity organizations and its impact on their performance
Balabanis, George; Stables, Ruth E.; Phillips, Hugh C. - In: European journal of marketing : EJM 31 (1997) 7-8, pp. 583-603
Persistent link: https://www.econbiz.de/10006100328
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Bases of e-store loyalty: Perceived switching barriers and satisfaction
Balabanis, George; Reynolds, Nina; Simintiras, Antonis - In: Journal of business research : JBR 59 (2006) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10006713660
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Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty
Souitaris, Vangelis; Balabanis, George - In: Long range planning : LRP ; international journal of … 40 (2007) 2, pp. 244-261
Persistent link: https://www.econbiz.de/10007744844
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Matching Modes of Export Strategy Development to Different Environmental Conditions
Balabanis, George; Spyropoulou, Stavroula - In: British journal of management : BJM 18 (2007) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10007607288