. The net cost is the signaling cost that a high-quality type firm incurs to signal quality over a low-quality type firm. We … lower signaling costs. We also find that signaling using specialization is more likely in the presence of competition. …

brand attributes and both prices and advertising signal brand quality. Four quality signaling mechanisms are at work: (1 … effects. Our results imply that price is an important quality-signaling mechanism and that frequent price cuts can have … significant adverse effects on brand equity. The role of advertising frequency in signaling quality is also significant, but it is …

wholesale price, not a slotting allowance, is the manufacturer's preferred signaling instrument. Signaling with the wholesale … [Chu, Wujin. 1992. Demand signaling and screening in channels of distribution. (4, Fall) 327–347.]) have assumed that …

claim. The signaling explanation was motivated by extensive discussions over more than a year with a major catalog retailer … explanation for this counterintuitive finding appears to be the signaling theory. To investigate the long-term effects, the … envelope. The findings are consistent with customer beliefs in the signaling model: Offering installment billing lowers the …

in signaling demand. That is, when is it optimal for the manufacturer to use high advertising support, and when is it …-demand manufacturer's signaling strategy depends on three factors: the retailer's stocking costs, the intensity of retail competition, and … plays an important role in signaling when the retailer's stocking costs are high and the advertising effectiveness is low …