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Consumer vulnerability and marketplace exclusion : a case of rural migrants and financial services in China

Wang, Jeff Jianfeng; Tian, Qian - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 45-56

Persistent link: https://www.econbiz.de/10010257269

M(art)worlds : consumer perceptions of how luxury brand stores become art institutions

Joy, Annamma; Wang, Jeff Jianfeng; Chan, Tsang-sing; … - In: Journal of retailing 90 (2014) 3, pp. 347-364

Persistent link: https://www.econbiz.de/10010408220

Cross-Culture Integration and Global New Product Development

Wang, Jianfeng - 2014

The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the...

Persistent link: https://www.econbiz.de/10013062969

Conflict aftermath : dispute resolution and financial performance in franchising

Wang, Jeff Jianfeng; Grünhagen, Marko; Ji, Li (Jenny); … - In: Journal of retailing 96 (2020) 4, pp. 548-562

Persistent link: https://www.econbiz.de/10012495493

Relational ties, innovation, and performance : a tale of two pathways

Wang, Jeff Jianfeng; Shi, Weilei; Lin, Ya; Yang, Xuyan - In: Industrial marketing management : the international … 89 (2020), pp. 28-39

Persistent link: https://www.econbiz.de/10012289139

Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities

Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138

Persistent link: https://www.econbiz.de/10011675465

Product co-development in an emerging market : the role of buyer-supplier compatibility and institutional environment

Wang, Jeff Jianfeng; Li, Julie Juan; Chang, Jeanine - In: Journal of operations management 46 (2016), pp. 69-83

Persistent link: https://www.econbiz.de/10011596713

The role of sales representatives in cross-cultural business-to-business relationships

Gu, Flora Fang; Wang, Jeff Jianfeng; Wang, Danny T. - In: Industrial marketing management : the international … 78 (2019), pp. 227-238

Persistent link: https://www.econbiz.de/10012026183

Performance theory and consumer engagement : wine-tourism experiences in South Africa and India

Joy, Annamma; Belk, Russell W.; Charters, Steve; Wang, … - In: Consumer culture theory, (pp. 163-187). 2018

Persistent link: https://www.econbiz.de/10011825300

Good match matters : knowledge co-creation in international joint ventures

Chang, Jeanine; Wang, Jeff Jianfeng; Bai, Xuan - In: Industrial marketing management : the international … 84 (2020), pp. 138-150

Persistent link: https://www.econbiz.de/10012162481

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