Networks are extremely important in marketing because so much of marketing is relational, and network methods are important and appropriate tools for studying such structures of interconnections. In this paper, we model data that represent consumer brand switching in the French and British...

Patterns of relationships are of interest to researchers in marketing. In particular, the concept of "networks" of inter-relationships has found appeal among business marketers. While many network methods exist for analyzing the structure of network ties, most of the reported network research in...