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Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 97-112). 2013
Persistent link: https://www.econbiz.de/10009740401
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The style involvement model of consumer innovation
Foxall, Gordon R.; James, Victoria - In: The Routledge companion to creativity, (pp. 71-87). 2009
Persistent link: https://www.econbiz.de/10003782566
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
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Special issue: operant behavioral economics
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011586635
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.; Cavalcanti, Paulo R.; … - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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Advanced introduction to consumer behavior analysis
Foxall, Gordon R. - 2017
Persistent link: https://www.econbiz.de/10011649391
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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The reinforcing and aversive consequences of customer experience : the role of consumer confusion
Anninou, Ioanna; Foxall, Gordon R. - In: Journal of retailing and consumer services 51 (2019), pp. 139-151
Persistent link: https://www.econbiz.de/10012115058
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Consumer decision-making for functional foods : insights from a qualitative study
Anninou, Ioanna; Foxall, Gordon R. - In: The journal of consumer marketing 34 (2017) 7, pp. 552-565
Persistent link: https://www.econbiz.de/10011808301