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A model for the effects of psy...
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Wedel, Michel
286
Leeflang, Peter
89
Pieters, Rik
50
Kamakura, Wagner A.
48
Leeflang, Peter S. H.
35
DeSarbo, Wayne S.
29
Bijmolt, Tammo H. A.
18
Wittink, Dick R.
16
Wieringa, Jaap E.
15
DeSarbo, Wayne
14
Verhoef, Peter C.
12
Böckenholt, Ulf
11
Ebbes, Peter
10
Haaijer, Rinus
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Reuyl, Jan C.
9
Sándor, Zsolt
8
Vriens, Marco
8
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6
Doorn, Jenny van
6
Heerde, Harald J. van
6
Rouwendal, Jan
6
Rust, Roland T.
6
Wansbeek, Tom
6
Batra, Rajeev
5
Bijmolt, Tammo H.A.
5
Franses, Philip Hans
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Natter, Martin
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E. M.
5
Steenkamp, Jan-Benedict E.M.
5
Andrews, Rick L.
4
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Journal of marketing research : JMR
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
14
Research report / Graduate School Research Institute Systems, Organisations and Management
14
Journal of marketing
13
Marketing Science
11
Robert H. Smith School Research Paper
8
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
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6
MSI reports : working paper series
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
6
International Series in Quantitative Marketing
5
Journal of Business & Economic Statistics
5
Psychometrika
5
Applied economics
4
Economics letters
4
European journal of marketing : EJM
4
International series in quantitative marketing
4
Journal of applied econometrics
4
Management Science
4
Conjoint measurement : methods and applications
3
European Journal of Operational Research
3
Fundamentals of marketing research ; Vol. 6
3
International Journal of Forecasting
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Marketing : journal of research and management
3
Schmalenbach Business Review (sbr)
3
Schmalenbach business review : sbr
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
ERIM report series research in management
2
Economics Letters
2
European journal of operational research : EJOR
2
European management journal
2
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2
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ECONIS (ZBW)
254
OLC EcoSci
75
RePEc
65
BASE
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
1
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81
The changing consumer in the European Union : special issue
Leeflang, Peter
(
contributor
); …
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
5
,
pp. 373-387
Persistent link: https://www.econbiz.de/10001192633
Saved in:
82
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
Saved in:
83
The changing consumer in the European Union : a "meta-analysis"
Leeflang, Peter
;
Raaij, Willem Fred van
-
1995
Persistent link: https://www.econbiz.de/10000922750
Saved in:
84
Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Leeflang, Peter
- In:
European journal of operational research : EJOR
23
(
1986
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10001010421
Saved in:
85
Decomposing sales elasticities on segmented markets
Plat, Francis W.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10001084183
Saved in:
86
The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
3
,
pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
Saved in:
87
Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der
;
Leeflang, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974970
Saved in:
88
Building models for marketing decisions
Leeflang, Peter
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001446367
Saved in:
89
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
90
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
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