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Marketing in culturally divers...
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Kimmel, Allan J.
32
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Jallat, Frederic
5
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4
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ECONIS (ZBW)
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Livello e dispersione dei prezzi nella competizione on line. Un confronto tra differenti tipologie di retailer in differenti paesi europei
Jallat, Frederic
;
Jacob, Frank
;
Ancarani, Fabio
; …
- In:
MERCATI E COMPETITIVITÀ
2006/2
(
2006
)
2
Persistent link: https://www.econbiz.de/10010560549
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2
Disintermediation in question: New economy, new networks, new middlemen
Jallat, Frederic
;
Capek, Michael J.
- In:
Business Horizons
44
(
2001
)
2
,
pp. 55-60
Persistent link: https://www.econbiz.de/10005439111
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3
Les grandes tendances du marketing en période de crise : cas de la grande consommation dans les années 90
Duffas, Marie-Dorothée
;
Jallat, Frederic
-
1994
Persistent link: https://www.econbiz.de/10004325227
Saved in:
4
Le marketing : études, moyens d'action, stratégie
Lindon, Denis
;
Jallat, Frederic
-
2005
-
5. éd.
Persistent link: https://www.econbiz.de/10004852220
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5
The customer's relative importance in the design, development and implementation of new services : an empirical investigation
Jallat, Frederic
;
Pras, Bernard
;
Dussart, Christian
-
1992
Persistent link: https://www.econbiz.de/10004176291
Saved in:
6
Psychological foundations of marketing : the keys to consumer behavior
Kimmel, Allan J.
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011773001
Saved in:
7
The organisational grapevine : lessons for business leaders
Kimmel, Allan J.
- In:
Handbook of top management teams
,
(pp. 413-420)
.
2010
Persistent link: https://www.econbiz.de/10008757420
Saved in:
8
Psychological foundations of marketing
Kimmel, Allan J.
-
2012
Persistent link: https://www.econbiz.de/10009660933
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9
Beliefs about word of mouth among business students and practicioners
Kimmel, Allan J.
- In:
Journal of customer behaviour
12
(
2013
)
4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10010258527
Saved in:
10
The psychological basis of marketing
Kimmel, Allan J.
- In:
Marketing theory : a student text
,
(pp. 121-144)
.
2010
Persistent link: https://www.econbiz.de/10003950829
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