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Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model

Karray, Salma; Martín-Herrán, Guiomar - In: Review of Marketing Science 6 (2008) 1

We study the relationship between pricing and advertising decisions in a distribution channel where national brands are competing with a private label. We solve a three-stage game-theoretic model where the national brands compete on advertising and prices, and the retailer is investing in...

Persistent link: https://www.econbiz.de/10014619496

Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model

Karray, Salma; Martín Herrán, Guiomar - In: Review of marketing science 6 (2008) 1, pp. 1-37

Persistent link: https://www.econbiz.de/10003888806

Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of retailing and consumer services 65 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013169665

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374

Cooperative advertising for competing manufacturers : the impact of long-term promotional effects

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32

Persistent link: https://www.econbiz.de/10011642476

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480

Persistent link: https://www.econbiz.de/10011942131

Assessing the profitability of cooperative advertising programs in competing channels

Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158

Persistent link: https://www.econbiz.de/10011705120

Fighting store brands through the strategic timing of pricing and advertising decisions

Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647

Persistent link: https://www.econbiz.de/10011993549

Pricing of demand-related products : can ignoring cross-category effect be a smart choice?

Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 223 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012233246

A dynamic model for advertising and pricing competition between national and store brands

Karray, Salma; Martín-Herrán, Guiomar - In: European journal of operational research : EJOR 193 (2009) 2, pp. 451-467

Persistent link: https://www.econbiz.de/10008161266

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