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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
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Generalized measures of association for ranked data with an application to prediction accuracy
Krieger, Abba
;
Green, Paul
- In:
Journal of Classification
10
(
1993
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10005602905
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2
The minimal rank correlation, subject to order restrictions, with application to the weighted linear choice model
Green, Paul
;
Krieger, Abba
- In:
Journal of Classification
3
(
1986
)
1
,
pp. 67-95
Persistent link: https://www.econbiz.de/10005376144
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3
Buyer similarity measures in conjoint analysis: Some alternative proposals
Green, Paul
;
Krieger, Abba
- In:
Journal of Classification
2
(
1985
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10005156057
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4
Consumer evaluations of "really new" services: the TrafficPulse system
Krieger, Abba
;
Green, Paul
;
Lodish, Leonard
; …
- In:
The journal of services marketing
17
(
2003
)
1
,
pp. 6-36
Persistent link: https://www.econbiz.de/10007106429
Saved in:
5
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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6
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
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7
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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8
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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9
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
10
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
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