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Contemporary marketing practices of consumer and business-to-business firms: How different are they?
Coviello, Nicole E.; Brodie, Roderick J. - In: The journal of business & industrial marketing 16 (2001) 5, pp. 382-400
Persistent link: https://www.econbiz.de/10007041873
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Understanding contemporary marketing: Development of a classification scheme
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - In: Journal of marketing management : MM 13 (1997) 6, pp. 501-578
Persistent link: https://www.econbiz.de/10006996653
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Towards a paradigm shift in marketing? An examination of current marketing practices
Brodie, Roderick J.; Coviello, Nicole E.; Brookes, … - In: Journal of marketing management : MM 13 (1997) 5, pp. 383-406
Persistent link: https://www.econbiz.de/10006997632
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Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand
Pels, Jaqueline; Brodie, Roderick J.; Johnston, Wesley J. - In: The journal of business & industrial marketing 19 (2004) 6, pp. 386-396
Persistent link: https://www.econbiz.de/10007026383
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Assessing the Role of e-Marketing in Contemporary Marketing Practice
Coviello, Nicole E.; Brodie, Roderick J.; Brookes, … - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 857-882
Persistent link: https://www.econbiz.de/10006967199
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Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods
Danaher, Peter J.; Brodie, Roderick J. - In: Journal of marketing management : MM 16 (2000) 8, pp. 917-936
Persistent link: https://www.econbiz.de/10006981203
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An investigation of marketing practice by firm size
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - In: Journal of business venturing 15 (2000) 5, pp. 523
Persistent link: https://www.econbiz.de/10006983108
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Contemporary Marketing Practices research program: a review of the first decade
Brodie, Roderick J.; Coviello, Nicole E.; Winklhofer, Heidi - In: The journal of business & industrial marketing 23 (2008) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10007979021
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Towards new conceptualizations of branding : theories of the middle range
Brodie, Roderick J.; De Chernatony, Leslie - In: Marketing theory 9 (2009) 1, pp. 95-100
Persistent link: https://www.econbiz.de/10009870706
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Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.; Saren, Michael; Pels, Jaqueline - In: Marketing theory 11 (2011) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10009870749