Narrow search
Showing 121 - 130 of 612
Cover Image
Advancing and Consolidating Knowledge About Customer Engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-285
Persistent link: https://www.econbiz.de/10009328896
Cover Image
Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
Brodie, Roderick J.; Hollebeek, Linda D.; Juric, Biljana; … - In: Journal of service research : JSR 14 (2011) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10009328901
Cover Image
Investigating the service brand: A customer value perspective
Brodie, Roderick J.; Whittome, James R.M.; Brush, Gregory J. - In: Journal of business research : JBR 62 (2009) 3, pp. 345-356
Persistent link: https://www.econbiz.de/10008895047
Cover Image
Service-dominant logic as mainstream : integrating apparently disparate marketing paradigms? : a response to Moller and Halinen (2022)
Brodie, Roderick J.; Fehrer, Julia - In: Industrial marketing management : the international … 107 (2022), pp. 498-501
Persistent link: https://www.econbiz.de/10014231309
Cover Image
Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Brodie, Roderick J.; Soutar, Geoffrey N.; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 273-277
Persistent link: https://www.econbiz.de/10013435314
Cover Image
Developing and sustaining a vibrant regional academic organisation
Brodie, Roderick J.; Sweeney, Jillian C. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 190-192
Persistent link: https://www.econbiz.de/10014321859
Cover Image
The nature of actor engagement intensity : a classification scheme
Wang, Eva Qi; Fehrer, Julia; Li, Loic Pengtao; Brodie, … - In: Journal of service management 34 (2023) 4, pp. 631-656
Persistent link: https://www.econbiz.de/10014338198
Cover Image
A negative actor engagement scale for online knowledge-sharing platforms
Li, Loic Pengtao; Frethey-Bentham, Catherine; Juric, Biljana - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10014228872
Cover Image
Editorial: taking stock of shaping strategies : from firms driving markets for business performance to diverse actors shaping systems for sustainability
Storbacka, Kaj; Nenonen, Survi; Peters, Linda D.; … - In: Industrial marketing management : the international … 107 (2022), pp. A1-A10
Persistent link: https://www.econbiz.de/10014230226
Cover Image
Navigating the emergence of brand meaning in service ecosystems
Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: Journal of service management 33 (2022) 3, pp. 465-484
Persistent link: https://www.econbiz.de/10013325639