We use data from restaurants in Shanghai, China to conduct a new empirical analysis of prices and coupons. Our results … show a positive relationship between prices and online coupons. Moreover, the price premium from couponing is higher for … coupons have an average price that is about 60 percent higher than similar restaurants that do not issue coupons. When …

This paper examines a key difference between two promotional vehicles, coupons and rebates. Whereas coupons offer deals … uncertain redemption costs, this difference translates to a difference in when uncertainty is resolved. With coupons the … rebates are more efficient in surplus extraction but coupons offer more finetuned control over whom to serve. We identify the …

the producer's choice of the promotional vehicle (mass media, targeted coupons,...) for discrimination purposes. In a … determinants of the coupons' promotional vehicle chosen by the producer. The analysis shows that there are only two relevant … discrimination). We show that the promotional vehicle associated with a wide couponing policy will be direct-mail coupons, whereas …