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Managing Distributors' Changing Motivations over the Course of a Joint Sales Program
Gu, Flora F; Kim, Namwoon; Tse, David K; Wang, Danny T - In: Journal of marketing 74 (2010) 5, pp. 32-48
Persistent link: https://www.econbiz.de/10008453656
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Using Exploratory and Exploitative Market Learning for New Product Development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-537
Persistent link: https://www.econbiz.de/10008410050
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Implications of Chaos Research for New Product Forecasting
Phillips, Fred; Kim, Namwoon - In: Technological forecasting & social change : an … 53 (1996) 3, pp. 239-262
Persistent link: https://www.econbiz.de/10007827851
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Utilization of new technologies: organizational adaptation to business environments
Kim, Namwoon; Pae, Jae H. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 259-269
Persistent link: https://www.econbiz.de/10007734280
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Intercultural service encounters (ICSE): an extended framework and empirical validation
Sharma, Piyush; Tam, Jackie L.M.; Kim, Namwoon - In: The journal of services marketing 26 (2012) 7, pp. 521-535
Persistent link: https://www.econbiz.de/10010031687
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Managing intraorganizational diffusion of innovations - Impact of buying center dynamics and environments
Pae, Jae H.; Kim, Namwoon; Han, Jin K.; Yip, Leslie - In: Industrial marketing management : the international … 31 (2002) 8, pp. 719-726
Persistent link: https://www.econbiz.de/10006262865
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National Brands versus Private Labels: An Empirical Study of Competition, Advertising and Collusion
Parker, Philip; Kim, Namwoon - In: European management journal : publ. twice a year for … 15 (1997) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10006314813
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Impact of Industry Incumbency and Product Newness on Pioneer Leadtime
Kim, Namwoon; Min, Sungwook - In: Journal of management : JOM 38 (2012) 2, pp. 695-719
Persistent link: https://www.econbiz.de/10009833025
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo; Chan, Ricky Y. K.; Kim, Namwoon; Zhang, Xubing - In: Journal of business-to-business marketing 30 (2023) 3, pp. 277-295
Persistent link: https://www.econbiz.de/10014454759