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Conjoint analysis: advanced methods

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The future of Marketing Letters : vision, review process, and a new type of paper : idea corners

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D MODELING AND SYSTEMS ANALYSIS - Using capital markets as market intelligence: Evidence from the pharmaceutical industry - Db: 140

Markovitch, Dmitri G.; Steckel, Joel H.; Yeung, Bernard - In: Operations research, Management science : OR MS ; the … 46 (2006) 4, pp. 421-424

Persistent link: https://www.econbiz.de/10007386681

Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry

Markovitch, Dmitri G.; Steckel, Joel H.; Yeung, Bernard - In: Management Science 51 (2005) 10, pp. 1467-1480

Financial theory posits that capital markets convey through stock prices their expectation of the firm's future performance. We use concepts from principal-agent theory and prospect theory to provide a theoretical explanation for the role stock price variation plays in managerial decision...

Persistent link: https://www.econbiz.de/10009208958