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Cross-validating regression models in marketing research

Steckel, Joel H.; Vanhonacker, Wilfried R. - 1990 - Rev

Persistent link: https://www.econbiz.de/10000791454

Do initial stock price reactions provide a good measurement stick for marketing strategies? : the case of new product introductions in the US

Markovitch, Dmitri G.; Steckel, Joel H. - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 406-421

Persistent link: https://www.econbiz.de/10009535674

Dynamic decision making in marketing channels : an experimental study of cycle time, shared information and customer demand patterns

Gupta, Sunil; Steckel, Joel H.; Banerji, Anirvan - In: Experimental business research, (pp. 21-47). 2010

Persistent link: https://www.econbiz.de/10009126157

Conjoint analysis: advanced methods

Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017

Persistent link: https://www.econbiz.de/10011634286

The future of Marketing Letters : vision, review process, and a new type of paper : idea corners

Golder, Peter N.; Jap, Sandy D.; Steckel, Joel H. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 335-339

Persistent link: https://www.econbiz.de/10011730637

Shift ahead : how the best companies stay relevant in a fast-changing world

Adamson, Allen P.; Steckel, Joel H. - 2018

Persistent link: https://www.econbiz.de/10011713977

D MODELING AND SYSTEMS ANALYSIS - Using capital markets as market intelligence: Evidence from the pharmaceutical industry - Db: 140

Markovitch, Dmitri G.; Steckel, Joel H.; Yeung, Bernard - In: Operations research, Management science : OR MS ; the … 46 (2006) 4, pp. 421-424

Persistent link: https://www.econbiz.de/10007386681

Using Capital Markets as Market Intelligence: Evidence from the Pharmaceutical Industry

Markovitch, Dmitri G.; Steckel, Joel H.; Yeung, Bernard - In: Management Science 51 (2005) 10, pp. 1467-1480

Financial theory posits that capital markets convey through stock prices their expectation of the firm's future performance. We use concepts from principal-agent theory and prospect theory to provide a theoretical explanation for the role stock price variation plays in managerial decision...

Persistent link: https://www.econbiz.de/10009208958

Analysis for strategic marketing

Rao, Vithala R.; Steckel, Joel H. - 1998

Persistent link: https://www.econbiz.de/10004362747

Marketing research

Lehmann, Donald R.; Gupta, Sunil; Steckel, Joel H. - 1998

Persistent link: https://www.econbiz.de/10004367822