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SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks
Laroche, Michel; Toffoli, Roy - In: Journal of business research : JBR 45 (1999) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10006730904
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Cultural and language effects on Chinese bilinguals' and Canadians' responses to advertising
Toffoli, Roy; Laroche, Michel - In: International journal of advertising : the quarterly … 21 (2002) 4, pp. 505-524
Persistent link: https://www.econbiz.de/10008118578
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Language influence in responses to questionnaires by bilingual respondents : a test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10003887610
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Consumer revenge behavior : a cross-cultural perspective
Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 995-1001
Persistent link: https://www.econbiz.de/10003887612
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Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy; Librowicz, Michel; Hajjem, Ahlem; … - In: International marketing in the fast changing world, (pp. 199-233). 2015
Persistent link: https://www.econbiz.de/10011416186
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Customers' coping with interpersonal conflicts in intra and inter-cultural service encounters
Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy; … - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 21-31
Persistent link: https://www.econbiz.de/10010378847
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"In-group love and out-group hate?" : a cross cultural study on customers' revenge, avoidance and forgiveness behaviors
Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy - In: Journal of business research : JBR 68 (2015) 3, pp. 487-499
Persistent link: https://www.econbiz.de/10010495372
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Exploring cultural differences in customer forgiveness behavior
Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy - In: Journal of service management 20 (2009) 3/4, pp. 404-419
Persistent link: https://www.econbiz.de/10008374468
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Consumer revenge behavior: A cross-cultural perspective
Zourrig, Haithem; Chebat, Jean-Charles; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 995-1001
Persistent link: https://www.econbiz.de/10008272383
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Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis
Richard, Marie-Odile; Toffoli, Roy - In: Journal of business research : JBR 62 (2009) 10, pp. 987-994
Persistent link: https://www.econbiz.de/10008272384