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Strategic Brand Evaluations Am...
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Consumer behaviour
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Globalization
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
32
Kim, Chankon
21
Mazaheri, Ebrahim
17
Toffoli, Roy
17
Ueltschy, Linda C.
16
Kalamas, Maria
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Yang, Zhiyong
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Teng, Lefa
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Pons, Frank
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Shobeiri, Saeed
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Zourrig, Haithem
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Zhang, Man
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Journal of business research : JBR
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Journal of Business Research
33
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
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International Journal of Bank Marketing
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International journal of advertising : the quarterly review of marketing communications
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AMS review : official publication of the Academy of Marketing Science
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Business horizons
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
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Cross-cultural and critical perspectives on brands
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Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
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European Journal of Marketing
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European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
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International Journal of Consumer Studies
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International Journal of E-Services and Mobile Applications (IJESMA)
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ECONIS (ZBW)
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OLC EcoSci
69
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
7
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61
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
62
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
63
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
64
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
65
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
Saved in:
66
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
67
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
68
Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel
;
Kiani, Isar
;
Economakis, Nectarios
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
Saved in:
69
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
70
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
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