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Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Rajan Varadarajan, P.; Bharadwaj, Sundar G.; … - In: Journal of business research : JBR 29 (1994) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10006744822
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Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan; Menon, Anil - 2008
Persistent link: https://www.econbiz.de/10003717735
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Controlling the uncontrollable : managing your market environment
Varadarajan, P. Rajan; Clark, Terry Nichols; Pride, … - 2009
Persistent link: https://www.econbiz.de/10003836068
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Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.; Mokwa, Michael P.; Varadarajan, P. Rajan - 2009
Persistent link: https://www.econbiz.de/10003836614
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2009
Persistent link: https://www.econbiz.de/10003837005
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan; Jayachandran, Satish - 2009
Persistent link: https://www.econbiz.de/10003837010
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NOW-account strategies of depository institetions : a recent survey of goals, pricing policies, costs, and returns in New England
Kolari, James W.; Rose, Peter S.; Varadarajan, P. Rajan - In: Journal of business research : JBR 14 (1986) 5, pp. 441-457
Persistent link: https://www.econbiz.de/10003607682
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2008
Persistent link: https://www.econbiz.de/10003611103
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NOW-account strategies of depository institutions : a recent survey of goals, pricing policies, costs, and returns in New England
Kolari, James W.; Rose, Peter S.; Varadarajan, P. Rajan - In: Journal of business research : JBR 14 (1986) 5, pp. 441-457
Persistent link: https://www.econbiz.de/10003664758
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Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited
Varadarajan, P. Rajan; Yadav, Manjit S. - In: Handbook of research in international marketing, (pp. 313-335). 2003
Persistent link: https://www.econbiz.de/10001803935