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Brand death: A developmental m...
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Brand death : a developmental model of senescence
Ewing, Michael
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10003840058
Saved in:
2
Brand death: A developmental model of senescence
Ewing, Michael T.
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-339
Persistent link: https://www.econbiz.de/10008895049
Saved in:
3
Brand death: A developmental model of senescence
Ewing, Michael T.
;
Jevons, Colin P.
;
Khalil, Elias L.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 332-338
Persistent link: https://www.econbiz.de/10008172970
Saved in:
4
Managing brand demise
Jevons, Colin
;
Ewing, Michael T.
;
Khalil, Elias L.
- In:
Journal of general management
32
(
2007
)
4
,
pp. 73-82
Persistent link: https://www.econbiz.de/10007765710
Saved in:
5
Integrated marketing communications measurement and evaluation
Ewing, Michael
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 103-117
Persistent link: https://www.econbiz.de/10003881207
Saved in:
6
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
7
Integrated marketing communication measurement and evaluation
Ewing, Michael
- In:
The evolution of integrated marketing communications : …
,
(pp. 29-43)
.
2011
Persistent link: https://www.econbiz.de/10009232922
Saved in:
8
Weakness of will
Khalil, Elias L.
-
2006
Persistent link: https://www.econbiz.de/10003336782
Saved in:
9
Moral outrage
Khalil, Elias L.
-
2006
Persistent link: https://www.econbiz.de/10003336789
Saved in:
10
Natural selection and rational decision : two concepts of optimization
Khalil, Elias L.
- In:
Journal of evolutionary economics : JEE
19
(
2009
)
3
,
pp. 417-435
Persistent link: https://www.econbiz.de/10003839102
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