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Smith, Scott M.; Albaum, Gerald - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

Basic data analysis

Smith, Scott M.; Albaum, Gerald S. - In: The handbook of marketing research : uses, misuses, and …, (pp. 195-229). 2006

Persistent link: https://www.econbiz.de/10003420118

Effects of nationality, gender, and religiosity on business-related ethicality

Peterson, Robert A.; Albaum, Gerald S.; Merunka, Dwight; … - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 573-587

Persistent link: https://www.econbiz.de/10008698293

Designing web surveys in marketing research : does use of forced answering affect completion rates?

Albaum, Gerald S.; Roster, Catherine A.; Wiley, James; … - In: Journal of marketing theory and practice 18 (2010) 3, pp. 285-293

Persistent link: https://www.econbiz.de/10003997687

Visiting item non-responses in internet survey data collection

Albaum, Gerald S.; Wiley, James B.; Roster, Catherine; … - In: International journal of market research : JMRS ; the … 53 (2011) 5, pp. 687-703

Persistent link: https://www.econbiz.de/10009373434

Topic sensitivity and Internet survey design : a cross-cultural/national study

Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 22 (2014) 1, pp. 91-102

Persistent link: https://www.econbiz.de/10010346478

A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples

Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148

Persistent link: https://www.econbiz.de/10011507956

Topic sensitivity and research design : effects on internet survey respondents' motives

Albaum, Gerald S.; Roster, Catherine A.; Smith, Scott M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 147-161

Persistent link: https://www.econbiz.de/10011510257

Effect of topic sensitivity on online survey panelists' motivation and data quality

Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10011654477

Cross-cultural consumer and business studies: introduction to a special issue

Albaum, Gerald; Smith, Scott M. - In: Journal of business research : JBR 55 (2002) 11, pp. 863-866

Persistent link: https://www.econbiz.de/10006722657

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