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Investigating social marketing sponsorships: Terminology, stakeholders, and objectives
Ganesh, Gopala; Paswan, Audhesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 133-140
Persistent link: https://www.econbiz.de/10008378563
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Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
Troy, Lisa C.; Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of marketing 72 (2008) 6, pp. 132-146
Persistent link: https://www.econbiz.de/10008142661
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Knowledge management and franchise systems
Paswan, Audhesh K.; Wittmann, C.Michael - In: Industrial marketing management : the international … 38 (2009) 2, pp. 173-180
Persistent link: https://www.econbiz.de/10008225947
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: The journal of services marketing 21 (2007) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
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Vietnam and Entrepreneurial Private Enterprises: A Macromarketing Perspective
Paswan, Audhesh K.; Tran, Trang P. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009960462
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Business to business governance structure and marketing strategy
Paswan, Audhesh K.; Guzmán, Francisco; Blankson, Charles - In: Industrial marketing management : the international … 41 (2012) 6, pp. 908-919
Persistent link: https://www.econbiz.de/10010023439
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Effects of team cognition and constraint on new product ideation
Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of business research : JBR 66 (2013) 11, pp. 2332-2337
Persistent link: https://www.econbiz.de/10010161326
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Student Evaluation of Instructor: A Nomological Investigation Using Structural Equation Modeling
Paswan, Audhesh K.; Young, Joyce A. - In: Journal of marketing education : JME 24 (2002) 3, pp. 193-202
Persistent link: https://www.econbiz.de/10006261457
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An exploratory examination of the relationship between channel support mechanisms and relational norms in an international context
Paswan, Audhesh K.; Young, Joyce A. - In: The journal of business & industrial marketing 14 (1999) 5-6, pp. 445-455
Persistent link: https://www.econbiz.de/10007053923
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Franchising-Some Insights
Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 10 (2002) 2, pp. 1-2
Persistent link: https://www.econbiz.de/10007162434