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Customer relationship management in business markets
Venkatesan, Rajkumar; Kumar, V.; Reinartz, Werner J. - In: Handbook of business-to-business marketing, (pp. 311-331). 2012
Persistent link: https://www.econbiz.de/10009500147
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Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.; Rajan, Bharat - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
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Scheming lovers and their secrets : strategy-making in the Kamasutra
Kumar, Vikas - In: Homo oeconomicus 28 (2011) 4, pp. 479-498
Persistent link: https://www.econbiz.de/10009508818
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Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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Does monotheism cause conflict?
Kumar, Vikas - In: Homo oeconomicus 29 (2012) 1, pp. 95-118
Persistent link: https://www.econbiz.de/10009552247
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Enhancing financial performance : the power of customer metrics
Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012
Persistent link: https://www.econbiz.de/10009552536
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Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.; Rajan, Bharath - In: Handbook of marketing strategy, (pp. 107-134). 2012
Persistent link: https://www.econbiz.de/10009530867
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Can marketing lift stock prices?
Kumar, V.; Shah, Denish - In: MIT sloan management review 52 (2010/11) 4, pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
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Who’s your most valuable salesperson?
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Harvard business review : HBR 93 (2015) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10010514587
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447