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Sustainability and branding : an integrated perspective
Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
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Maximizing profits for a multi-category catalog retailer
George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
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The internal political geography of states and intra-state conflicts
Kumar, Vikas - 2009
Persistent link: https://www.econbiz.de/10010193601
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A rational choice model of secularism
Kumar, Vikas - 2009
Persistent link: https://www.econbiz.de/10010193602
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928
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Business-to-business
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204929
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Marketing strategy: customer
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204931
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Marketing research: new methodology
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204932