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Forecasting category sales and market share for wireless telephone subscribers: a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-604
Persistent link: https://www.econbiz.de/10006971684
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Telecommunications demand forecasting-a review
Fildes, Robert; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 489-522
Persistent link: https://www.econbiz.de/10006971688
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Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
Armstrong, J.Scott; Morwitz, Vicki G.; Kumar, V. - In: International journal of forecasting 16 (2000) 3, pp. 383-398
Persistent link: https://www.econbiz.de/10006982881
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FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Kumar, V.; Nagpal, Anish - In: Marketing research : a magazine of management and … 13 (2001) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007114292
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Practice Prize Report-The Power of CLV: Managing Customer Lifetime Value at IBM
Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10008094141
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Performance measurement by TQM adopters
Kumar, V.; Grosbois, D.De; Choisne, F.; Kumar, U. - In: The TQM magazine : the international bi-monthly for … 20 (2008) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10008052355
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Alternative perspectives on service quality and customer satisfaction: the role of BPM
Kumar, V.; Smart, P.A.; Maddern, H.; Maull, R.S. - In: International journal of service industry management : IJSIM 19 (2008) 2, pp. 176-187
Persistent link: https://www.econbiz.de/10008052372
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Cross-buying in retailing: Drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-28
Persistent link: https://www.econbiz.de/10008054886
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Performance Implications of Adopting a Customer-Focused Sales Campaign
Kumar, V.; Venkatesan, Rajkumar; Reinartz, Werner - In: Journal of marketing 72 (2008) 5, pp. 50-68
Persistent link: https://www.econbiz.de/10008109469
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Look Before You Leap - Does cross-sell always lead to higher profits?
Shah, Denish; Kumar, V. - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 26-35
Persistent link: https://www.econbiz.de/10008111312