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Analytical marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503403
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Special issue: past, present, and future of marketing channels
Palmatier, Robert W. (ed.); Krafft, Manfred (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011422473
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Minimum advertised pricing : patterns of violation in competitive retail markets
Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 539-564
Persistent link: https://www.econbiz.de/10011532318
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How firm strategies impact size of partner-based retail networks : evidence from franchising
Kacker, Manish; Dant, Rajiv P.; Emerson, Jamie; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 2, pp. 506-531
Persistent link: https://www.econbiz.de/10011457291
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin; Coughlan, Anne T. - 2008
Persistent link: https://www.econbiz.de/10003657236
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Marketing channels
Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.
Persistent link: https://www.econbiz.de/10003148574
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Strategic segmentation using outlet malls
Coughlan, Anne T. (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
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A survey of outlet mall retailing : past, present, and future
Coughlan, Anne T. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380501
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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T. (contributor);  … - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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How internal transaction costs drive compensation schemes
Rouziès, Dominique (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002677592