There is a growing trend among consumers to serially consume small, incomplete "chunks" of multiple media types — television, radio, Internet, and print — within a short time period. We refer to this behavior as media multiplexing and note that key challenges for integrated marketing...

Even though auctions are capturing an increasing share of commerce, they are typically treated in the theoretical economics literature as isolated. That is, an auction is typically treated as a single seller facing multiple buyers or as a single buyer facing multiple sellers. In this paper, we...