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The Expected Monetary Value of a Student: A Model and Example

Hoverstad, Ronald; Sylvester, Ray; Voss, Kevin E. - In: Journal of Marketing for Higher Education 10 (2000) 4, pp. 51-62

<title>ABSTRACT</title> The authors introduce a model for estimating the amount of revenue a typical student will bring to an institution of higher education. The model uses event history analysis to analyze the length of time typical student will remain enrolled, accounting for the possibilities that the...

Persistent link: https://www.econbiz.de/10010973047

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Widing, Robert II; Hoverstad, Ronald; Coulter, Ronald; … - In: Journal of Business Research 22 (1991) 1, pp. 3-10

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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Liu, Xian; Loken, Barbara; Wang, Liangyan - In: Journal of Consumer Behaviour 20 (2020) 1, pp. 119-131

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Don’t put all your green eggs in one basket : Examining environmentally friendly sub‐branding strategies

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Categorization theory and research in consumer psychology : category representation and category-based inference

Loken, Barbara; Barsalou, Lawrence W.; Joiner, Christopher - In: Handbook of consumer psychology, (pp. 133-163). 2008

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Brands and brand management : contemporary research perspectives

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On the science of branding : an introduction

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Leveraging a brand through brand extension : a review of two decades of research

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When do bad things happen to good brands? : understanding internal and external sources of brand dilution

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A process-tracing study of brand extension evaluation

Boush, David M.; Loken, Barbara - 2010

Persistent link: https://www.econbiz.de/10003924407