Drawing on theories of new product adoption and inter-temporal choice, we show in cross-sectional and longitudinal investigations (Study 1) that when people consider adopting a new product in the distant future, they are more concerned about performance and symbolic benefit uncertainties. In...

The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they...

This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases...