growth. It also examines the development of trademark law and its influence on brand strategy …

The practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has … underlying theme that price setting practices by brand managers need to integrate the knowledge of consumers' psychological …

"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium … studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated … throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice …

exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in …

online brand communities and summarize a number of basic issues as important research gaps that future research should …, mediators, moderators and consequences of online brand community participation. Apart from this, various theories and models … authors suggests that customer participation in online brand communities needs more focused conceptual research and the …

communications. Findings – Social networking sites such as face book has become an essential modern media channel to position firms … and its brands in the market and facilitate marketing activities and communication strategies. Social media networks with …Purpose – This paper aims to outlines the power of social networking that companies in Fiji could use as the twenty …

strategic role HR has to play in aligning corporate culture with the external brand. Here she explains to Bob Gorman why the …

Sepracor, a pharmaceuticals provider, introduced a strategic plan to help develop an employment brand and support its …‐by‐step process the company used to build and manage a measurably effective and enduring employment brand.  …