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Red box
Hamburg : New Business-Verl.; anfangs: Hamburg : …; … - 1.1971 - 41.2011; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000430239
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Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita; Anand, Bharat N. - 2006
Persistent link: https://www.econbiz.de/10003373663
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Product Placement : das Beispiel Sex and the City: The Movie
Frank, Bianca; Rennhak, Carsten - In: Kommunikationspolitik im 21. Jahrhundert, (pp. 49-84). 2010
Persistent link: https://www.econbiz.de/10008780533
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Fast and frequent : investigating box office revenues of motion picture sequels
Basuroy, Suman; Chatterjee, Subimal - In: Journal of business research : JBR 61 (2008) 7, pp. 798-803
Persistent link: https://www.econbiz.de/10003709518
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Heimatpflege zwecks Suppenpromotion : zum Einsatz von Lichtbildern und Filmen in der Schweizer Lebensmittelbranche am Beispiel von Maggi
Zimmermann, Yvonne - In: Zeitschrift für Unternehmensgeschichte 52 (2007) 2, pp. 203-226
Persistent link: https://www.econbiz.de/10003554065
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Effects of celebrity media exposure on box-office performance
Treme, Julianne - In: The journal of media economics 23 (2010) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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Role of advertising and consumer interest in the motion picture industry
Huang, Dongling; Strijnev, Andrei; Ratchford, Brian Thomas - In: Review of marketing science 13 (2015) 1, pp. 1-40
Persistent link: https://www.econbiz.de/10011378616