Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of … and influence on customer's end choice, loyalty, profitability and market share during a time of economic crisis. A study … total banking business in the country, showing that perception strongly influences customer loyalty, market share and …