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1
Pre-empting the competition : how do shareholders view sponsorships in the
sport
apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
2
Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
10
(
2015
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
Saved in:
3
Marketing
investments in
sport
venue naming rights and the market value of the firm
Goldberg, David M.
;
Deane, Jason K.
;
Rakes, Terry R.
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
Saved in:
4
Football championships and jersey sponsors’ stock prices : an empirical investigation
Hanke, Michael
;
Kirchler, Michael
- In:
The European journal of finance
19
(
2013
)
3/4
,
pp. 228-241
Persistent link: https://www.econbiz.de/10010243655
Saved in:
5
How sports
sponsorship
influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
6
Sponsorship
of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
Saved in:
7
The value of olympic
sponsorship
: domestic vs foreign sponsoring firms
Baim, Dean V.
;
Goukasian, Levon
;
Misch, Marilyn B.
- In:
International journal of sport finance
16
(
2021
)
2
,
pp. 95-108
Persistent link: https://www.econbiz.de/10012597304
Saved in:
8
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
Saved in:
9
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
10
Arts
sponsorship
versus sports
sponsorship
: which is better for
marketing
strategy?
Toscani, Giulio
;
Prendergast, Gerard P.
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
4
,
pp. 428-450
Persistent link: https://www.econbiz.de/10012200036
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