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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Marin, Longinos; Ruiz, Salvador; Rubio, Alicia - In: Journal of Business Ethics 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10005012718
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The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos; Ruiz de Maya, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Marin, Longinos; Ruiz, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008162466
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“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
Marin, Longinos; Ruiz, Salvador - In: Journal of business ethics : JOBE 71 (2007) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10007593795
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Doing good and different! : the mediation effect of innovation and investment on the influence of CSR on competitiveness
Marin, Longinos; Martín, Pedro J.; Rubio, Alicia - In: Corporate social responsibility and environmental management 24 (2017) 2, pp. 159-171
Persistent link: https://www.econbiz.de/10011685259
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Trade Fairs as Services: A Look at Visitors' Objectives in Spain
Munuera, Jose L.; Ruiz, Salvador - In: Journal of Business Research 44 (1999) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10005465572
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Relationship outcomes of perceived ethical sales behavior: the customer's perspective
Roman, Sergio; Ruiz, Salvador - In: Journal of Business Research 58 (2005) 4, pp. 439-445
Persistent link: https://www.econbiz.de/10005465686
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The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
Ruiz, Salvador; Sicilia, Maria - In: Journal of Business Research 57 (2004) 6, pp. 657-664
Persistent link: https://www.econbiz.de/10005474128
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El comportamiento del consumidor : análisis del proceso de compra
Múgica Grijalba, José Miguel (contributor);  … - 1997 - 1. ed
Persistent link: https://www.econbiz.de/10000976063
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When sharing consumption emotions with strangers is more satisfying than sharing them with friends
López-López, Inés; Ruiz de Maya, Salvador; Warlop, Luk - In: Journal of service research : JSR 17 (2014) 4, pp. 475-488
Persistent link: https://www.econbiz.de/10010432155