Haws, Kelly L.; Poynor, Cait - In: Journal of Consumer Research 35 (2008) 4, pp. 680-691
This article explores the phenomenon of "hyperopia," or an aversion to indulgence, as introduced by Kivetz and Keinan (<xref ref-type="bibr" rid="rf16">2006</xref>) and Kivetz and Simonson (<xref ref-type="bibr" rid="rf17">2002</xref>). We first develop a measure to capture hyperopia as an individual difference. Three empirical studies use this measure to demonstrate that...
