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MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

Štefko, Róbert; Gburová, Jaroslava; Jurková, Jana - In: Journal of Advanced Studies in Finance II (2011) 2, pp. 169-176

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region … (specifically in Presov region). The aims of research are to identification the most commonly used pricing strategies in marketing … from the point of view of marketing managers of the branches of chain stores and the various connections between marketing …

Persistent link: https://www.econbiz.de/10009653264

Thoughts on the Chameleon Consumer and the Chaotic Marketing

DOBRE, Costinel - In: Timisoara Journal of Economics 3 (2010) 2(10), pp. 73-78

Marketing theory and practice pass through systematic reassessment and rethinking. Challenges to marketing theory and … marketing practices. Phrases such as opportunistic consumer, the consumer who” manages” his own options, enclavement, tribalism … and more in marketing publications. In this article I intended to analyze social and cultural mutations that changed …

Persistent link: https://www.econbiz.de/10009291547

Revisión conceptual de la lealtad en servicios hoteleros

Santamaría, Martha Aurora Escamilla; Oliva, Edison … - In: REVISTA CRITERIO LIBRE (2011)

RESUMENLa creciente competitividad de los mercados obliga a la generación deestrategias que permitan retener clientes; la lealtad surge como una respuestaante esta necesidad y ha demostrado benefi cios tanto para las empresasen términos de aumento de ingresos y reducción de costos, como...

Persistent link: https://www.econbiz.de/10009275613

ONE STEP CLOSER TO CITY BRANDING THROUGH CULTURE: CONSUMER PREFERENCES FOR CULTURAL TOURISM SERVICES IN ALBA IULIA - CUSTOMIZATION ON NATIONAL MUSEUM OF UNIFICATION

Dragolea, Larisa Loredana; Cotirlea, Denisa Adriana - In: Annales Universitatis Apulensis Series Oeconomica 2 (2012) 14, pp. 33-33

This paper approaches aspects regarding consumer preferences for cultural tourismservices and museum tours. The objectives of the current study aim to know the current interest fordifferent types of tourism, to determine the visiting frequency of the National Museum ofUnification by Romanian...

Persistent link: https://www.econbiz.de/10010838777

Forecasting New Product Awareness in Simulated Test Marketing : The Approach for Emerging Markets

Korotkov, Nikolay Y. - 2011

Simulated test marketing (STM) is a quantitative technique used to forecast new product sales, one of the most … validated tools in all marketing research. Forecasting awareness is an important stage in that process, one critical to STM …

Persistent link: https://www.econbiz.de/10014176688

An Integrated Marketing Communications Perspective on Social Media Metrics

Barger, Victor A.; Labrecque, Lauren - 2016

, let alone how these measures inform marketing strategy. This article attempts to bring clarity to the situation by … adopting an integrated marketing communications perspective. By screening extant metrics for alignment with social media … social media marketing from an integrated marketing communications perspective is discussed. Finally, limitations of the …

Persistent link: https://www.econbiz.de/10014156792

The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations

Kramer, Thomas - 2006

Marketing activities nowadays frequently involve personalizing product offers to consumers' individually …

Persistent link: https://www.econbiz.de/10014055608

The March of Mobile Marketing : New Chances for Consumer Companies, New Opportunities for Mobile Operators

Gröne, Florian; Friedrich, Roman; Hölbling, Klaus; … - 2011

The mobile channel offers an exciting opportunity for marketers - one that most have yet to fully embrace. One avenue to pursue is the creation of a branded mobile offering, in which the marketer creates a portal dedicated to its product, service, or brand. With constant access to each customer,...

Persistent link: https://www.econbiz.de/10014042987

Marketing Effectiveness of Educational Services on Websites

McCabe, Mary Beth; Weaver, Richard - 2019

Marketing educational programs in a complex world inspired the investigation of relationships between education … marketing and digital media. The research questions were: Which organizations are promoting educational programs? What are the … is being communicated. The top 20 organizations who fit this web search were selected and their digital marketing was …

Persistent link: https://www.econbiz.de/10014111773

Mapping Consumer Power : An Integrative Framework for Marketing and Consumer Research

Denegri-Knott, Janice; Zwick, Detlev; Schroeder, Jonathan E. - 2006

To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic … research, 2) connects consumer and marketing research to high-level theorizations of power, and 3) outlines specific avenues …

Persistent link: https://www.econbiz.de/10014026950