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New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001
Moore, Melissa (ed.); Moore, Robert S. (contributor) - 2015 - Reprint from original edition "developments in marketing science", Volume XXIV, edited by Melissa Moore and Robert Moore
Persistent link: https://www.econbiz.de/10011398333
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Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition
Persistent link: https://www.econbiz.de/10011398334
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Marketing, technology and customer commitment in the new economy : proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference ; Tampa, Florida, USA, May 25-28, 20...
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVIII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398335
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Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398336
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Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...
Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Persistent link: https://www.econbiz.de/10011398337
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Multimedia Marketing : Studienbuch
Urban, Thomas; Carjell, Andreas M. - 2016
Persistent link: https://www.econbiz.de/10011403735
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Innovationsmanagement in der Hotellerie : Innovationsforschung von touristischen Dienstleistungen in Vertrieb und Marketing
Schreyer, Markus - 2017
Persistent link: https://www.econbiz.de/10011380517
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Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspectives in Marketing Conference ; Lille, France, July 16, 2010
Sharma, Dheeraj (ed.) - 2015 - Reprint from original edition
Persistent link: https://www.econbiz.de/10011398338
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2015 - 2., erweiterte Auflage
Persistent link: https://www.econbiz.de/10011656341
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Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Kostyk, Alena; Sheng, Jie; Murchie, Andrew - In: Journal of advertising research 64 (2024) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10015071678