"The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing … strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to … increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even …

1. The 'market turn' in science and technology studies -- 2. Marketing technologies : in theory and in practice -- 3 …. Inside corporations : an ethnographic approach -- 4. Becoming a neophyte marketer -- 5. Marketing texts as discursive objects …

ch. 1. The nature and scope of marketing -- chapter 2. Planning within the marketing context -- chapter 3. The … marketing mix. …

Introduction : political marketing : strategic campaign culture / Kostas Gouliamos, Antonis Theocharous, and Bruce I …. Newman -- 1. Of cynicism, political cynicism, and political marketing / Nicolas Demertzis -- 2. Pop-politics : intermingling … of politics, mass society, and everyday life / Emmanuel Heretakis -- 3. Political marketing and the politicians …

pt. 1. Introduction to consumer behavior and marketing management -- pt. 2. The consumer decision-making process -- pt …