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The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross; Stafford, Marla Royne; Sheinin, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
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Developing wine appreciation for new generations of consumers
LaTour, Kathryn A.; Joy, Annamma; Noujeim, Roger - In: The Cornell hospitality quarterly 62 (2021) 3, pp. 337-345
Persistent link: https://www.econbiz.de/10012591210
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The relation between hedonic and utilitarian values on satisfaction and behavior intention among casual-dining restaurants customers
Tammy Kathlia Kertasunjaya; Tanya Diza Mediasari; Peri … - In: Inventi impact: SMEs (2021) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10012601424
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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
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Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi; Basu, Sriparna; Dwivedi, Yogesh Kumar; … - In: Journal of business research : JBR 139 (2022), pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
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Comparing pollution where you live and play : a hedonic analysis of enterococcus in the Long Island Sound
Kung, Megan; Guignet, Dennis; Walsh, Patrick J. - In: Marine resource economics 37 (2022) 1, pp. 65-89
Persistent link: https://www.econbiz.de/10012876206
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Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric; Guzman, Francisco; Ind, Nicholas - In: The journal of brand management : an international journal 29 (2022) 1, pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
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The perception of discount sales promotions : a utilitarian and hedonic perspective
Teck Weng Jee - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012666011