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Opportunities and Challenges for CSR Mainstreaming in Business Schools

Jamali, Dima; Abdallah, Hanin; Matar, Farah - In: International Journal of Technology and Educational … 6 (2016) 2, pp. 1-29

Extant literature has highlighted that business schools have been accused of promoting an educational ethos that emphasizes shareholder value and the pursuit of short-term profits and thereby preparing overly competitive future generations interested in profit maximization. This paper highlights...

Persistent link: https://www.econbiz.de/10012048403

Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation

Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012293861

To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets

Rindell, Anne; Strandvik, Tore - In: European management journal 41 (2023) 2, pp. 282-291

Persistent link: https://www.econbiz.de/10014289449

How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation

Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10010431282

Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)

Powell, Shaun M.; Davies, Mark A. P.; Norton, Danielle - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 815-839

Persistent link: https://www.econbiz.de/10010234892

How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions

Ma, Shang Chun; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10012519168

Corporate brands and corporate marketing : emerging trends in the big five eco-system

Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10011482854

Corporate branding : where are we? ; a systematic communication-based inquiry

Biraghi, Silvia; Gambetti, Rossella Chiara - In: Journal of marketing communications 21 (2015) 4, pp. 260-283

Persistent link: https://www.econbiz.de/10011405889

Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

Brand power relationships : a co-evolutionary conceptual framework

Mingione, Michela; Kashif, Muhammad; Petrescu, Maria - In: Journal of relationship marketing : innovations and … 19 (2020) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10012181034

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