Purpose – With brands being an important source of competitive advantage, knowledge of branding is needed to inform their management. After reviewing the literature, the article aims to report the findings of a case study that investigated the role of branding in the industrial purchase of...

Purpose – The literature discusses the relationship between marketing practice and leadership style and suggests that these are dynamic and linked. Providing empirical data, this paper seeks to investigate this relationship between marketing practices and leadership styles....

Purpose – The purpose of this article is to provide a brief summary of all the articles in this special issue. Design/methodology/approach – Briefly discusses each article in this special issue. Findings – This special issue of Journal of Business & Industrial Marketing aims to understand...

Purpose – During the industrial purchasing process of high‐tech, innovative products, various decision‐influencers within buying companies evaluate the attractiveness of the manufacturer's market offering; namely the “value” of the offering. This paper aims to identify the various...

Purpose This conceptual paper details the evolution of purchasing research and describes the increasing integration of purchasing with other strategic functions to identify key trends in purchasing practices together with their implications for purchasing research. Design/methodology/approach...

Purpose In reference to the offshore-wind industry, this study aims to show that innovative purchasing and supply management practices can increase both firm- and industry-level performance. This paper also includes a description of the offshore-wind supply chain, which remains understudied in...